This brand as its name suggested is considered the king of e-liquid because of its taste. It gives a jelly bean taste to its user that this world is needed to offer. It consists of PG VG ratio of 25/75 with a variety of flavours. The range of flavours is apricot, Cinnamon, butterscotch, strawberry and many more. It comes in a 10ml with a nicotine concentration of 0 6, 12mg.